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Live Earth Neutral was an internal branding brief from Dixons. The sustainability team wanted to make all colleagues, stakeholders, and Partners aware of how sustainable the business is and to also encourage colleagues to think more sustainably in their working and personal lives.
I created an internal brand from the existing Dixon's brand guidelines and turned it into something very colourful and vibramt. I included things like iconography styling to help convey boring messages, created principles such as the monotone effect on imagery and usage of colour for stand-out imagery.
This helped the brand in B2B contracts, considerations and company image moving forward.
