Get a prize with every purchase!
Carphone Warehouse ran a campaign where they were giving away ten pounds worth of products with every purchase in-store and online. The giveaway ranged from Tech to Cash, to vouchers, and even a couple of brand new cars.
The direction we took is loud and impactful, incorporating the feeling of celebration and playfulness. As a result, I came up with this lock-up by manipulating the house typography and creating a gold shiny-like feel, and felt that it was a great idea to preview some of the prizes customers could win. Stand-out was essential across all channels hence the colour background choice in contrast with the fun lock-up design. Even more so, took it further to get this lock-up design animated for digital platforms such as store visuals and social media.
Image taken from TBK Agency.
