Greener, cleaner and kinder.
Curry’s created a marketing campaign to its customers to think greener and be more sustainable in their own homes.
We pushed the narrative where customers are providing the action of looking after nature (such as watering plants) or benefiting from the tech whilst the tech is helping them make their homes more greener and kinder to the earth.
We visually conveyed this by introducing a green palette into the brand’s bright world assets (i.e. Lozenges, highlights and art directed photography) to not hinder the brand’s identity. We also worked alongside the copy team to come up with clever sustainable tech headlines that really hit home within the specific category.
Scene- setter Conceptual Mock Up.
