Level up your gaming.
Without going into a wormhole of the gaming world, it can get very immersive. The gaming audience can range from your casual everyday gamers to the hardcore ones that have spent a lot of money on gaming set-ups and souped-up equipment for them to feel every part of their gaming experience.
For Currys PC World, I created an identity that resonated with Gamers. A chance to ingrain an already successful tech retailer brand that they also specialize in selling the latest and greatest gaming tech. For this we had to take characteristics of the gaming scene; how dark the gaming scene is, the introduction of neon assets and the angular textures that reflect lighting, the RGB spectrum from screens to machines.
