We help everyone enjoy amazing tech.
In 2019, Dixons Carphone had undergone a huge merger, merging all its UK retail brands under one roof. And with that, an opportunity came for a new brand identity to create one recognisable brand to its competitors and customers.
I was heavily involved in curating and art directing brand assets (such as photography and props, icons, scene setters, asset principles), internal comms, brand products and other on-going changes needed for the wider business. The key was pushing the boundaries of the brand whilst ensuring its high level of recognition.
Another part of my key roles and responsibility were to conceptualise the maketing campaigns of which you can see an example of one here.
